> ## Documentation Index
> Fetch the complete documentation index at: https://docs.customeros.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Insights

> Get real pipeline-level insights and reporting: content, campaigns, contracts, and more

<Info>
  Basic reporting is free for every CustomerOS user. Need more tailored or
  advanced reports? Contact your sales representative.
</Info>

CustomerOS reporting delivers insights that fuel smarter, data-driven decisions—whether you're tracking content efficiency, ad ROI, or revenue performance.

***

## Insights

### Content Performance Dashboard

* **What’s new**: Identify which content—such as guides, case studies, or articles—actually moves leads through the pipeline versus what doesn’t.
* **Why it matters**: Now you can quantify content performance by stage—tracking touchpoints, conversions, and influence across the buyer’s journey.

### Ad Campaigns Performance Dashboard

* **What’s new**: Get clarity on which ad campaigns are delivering real ICP-qualified pipeline—and which are just burning budget.
* **Why it matters**: View cost per ICP lead, opportunity creation, and ROI by channel—all in a single interface. Perfect for marketing teams that demand accountability.

***

## Reporting Use Cases

| Scenario                 | Description                                                                                        |
| ------------------------ | -------------------------------------------------------------------------------------------------- |
| **Evaluate content ROI** | Use the Content Performance dashboard to see which assets truly drive pipeline momentum.           |
| **Optimize ad spend**    | Leverage Ad Campaigns Performance metrics to focus budget on ads that convert ICP-qualified leads. |

***

## Getting Started with Reporting

1. **Integrate your ad platforms and CRM**\
   CustomerOS will ingest your Customers from inbound pipeline metrics.

2. **Leverage advanced dashboards**

   * Navigate to **Content Performance** to assess content effectiveness.
   * Use **Ad Campaigns Performance** to measure and compare campaign ROI and pipeline contribution.

3. **Act on insights**
   * Scale investment in high-performing content and channels.
   * Reallocate spend from campaigns that aren’t driving ICP pipeline.
   * Share dashboards with stakeholders for continuous alignment on performance.