> ## Documentation Index
> Fetch the complete documentation index at: https://docs.customeros.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Leads

> Learn how CustomerOS defines and manages leads, and how they connect to your ICP and the global company graph.

## What Are Leads in CustomerOS?

In CustomerOS, **leads are companies** — not individuals.\
A lead is a company that:

* Has been matched against your **Ideal Customer Profile (ICP)**
* Shows intent or engagement signals across your channels
* Is exposed to you as a sales opportunity within your workspace

Behind the scenes, every lead is linked to a **central CustomerOS company object**. This means you benefit from our continuously updated **global research layer**, which is re-assessed and re-framed to your specific ICP so that every lead you see is hyper-relevant.

***

## Key Attributes of a Lead

Each lead in CustomerOS includes:

* **Company Profile**\
  Firmographic and technographic data (industry, size, tech stack, revenue) enriched from the global company graph.

* **ICP Fit**\
  A dynamic assessment of how closely the company aligns to your Ideal Customer Profile.

* **Journey Stage**\
  Current stage in the [Buyer's Journey](/buyers-journey): Target, Education, Solution, or Evaluation. High-engagement evaluation leads flag for sales attention.

* **Touchpoints**\
  Logged interactions across ads, website, email, or meetings that show how the company is engaging.

* **Lead Briefs & Research**\
  Automatically generated summaries of company context, market positioning, and recent activity.

* **Contacts**\
  Key people at the company relevant to your sales motion (decision makers, influencers, champions).

***

## Why Leads Matter

* **Single source of truth**: All sales, marketing, and research activities are tied back to the lead.
* **ICP-first approach**: You’ll only see companies that match or nearly match your ICP — no wasted cycles on noise.
* **Continuously refreshed**: Because leads are linked to the CustomerOS company graph, research and insights stay current.
* **Action-ready**: Every lead is assigned a stage, with clear signals on what’s required to progress them.

***

## Working with Leads

* **View & Prioritize** → See all active leads in your workspace, ranked by ICP fit and journey stage.
* **Research** → Use lead briefs to prepare for outreach with contextually relevant insights.
* **Engage** → Trigger outreach sequences or Slack notifications when leads progress stages.
* **Collaborate** → Share notes, assign owners, and coordinate with your team in real-time.

***

## Next Steps

* Explore [Touchpoints](/touchpoints) to see how CustomerOS measures engagement quality.
* Learn how [Briefs](/briefs) give you ready-made research for every lead.
* See how [Contacts](/contacts) connect decision-makers to leads.