> ## Documentation Index
> Fetch the complete documentation index at: https://docs.customeros.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Touchpoints

> Understand how CustomerOS tracks meaningful engagement events that drive buyer journey progression.

## What Are Touchpoints?

In CustomerOS, **touchpoints are meaningful engagement events** between a company (lead) and your brand.\
They capture *quality interactions* that demonstrate intent and help move a lead forward in the [Buyer’s Journey](/buyers-journey).

Not every interaction creates a touchpoint. For example, a web session where someone immediately bounces won’t count. Only engagements that show real **attention, consumption, or intent** are recorded as touchpoints.

***

## Types of Touchpoints

Touchpoints can be generated across multiple channels:

* **Website** → Page visits with high attention ratios, downloads, or tool usage
* **Content** → Whitepaper downloads, case study reads, webinar attendance
* **Advertising** → Meaningful ad engagements that lead to on-site interaction
* **Email** → Click-throughs and deep engagement (not just opens)
* **Meetings** → Booked or attended demos, consultations, or events
* **Forms** → Submissions or assessments completed
* **Documents** → Interactions with proposals, pricing, or contracts

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## What Makes a Touchpoint "Meaningful"?

CustomerOS applies filters so only high-quality interactions count as touchpoints:

* **Attention Ratio**\
  Time spent ÷ expected reading/viewing time

  * > 1.0 = meaningful (likely a touchpoint)
  * \<0.5 = noise (no touchpoint created)

* **Engagement Depth**\
  Downloads, video completions, tool results, or form fills get higher weight than simple clicks.

* **Recency & Frequency**\
  Consistent or repeat engagement is logged as touchpoints, while sporadic clicks may not be.

* **Channel Attribution**\
  Direct visits, search-driven interactions, and referrals often carry higher intent than broad display ads.

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## Why Touchpoints Matter

* **Stage Progression** → Lead stage movement depends more on *quality* of touchpoints than quantity.
* **Sales Context** → Each touchpoint enriches the lead’s brief with actionable signals.
* **Noise Reduction** → You see only interactions that actually matter for pipeline creation.
* **Forecasting** → Touchpoint velocity helps predict when leads will move stages.

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## Example

* A user spends **25 minutes** reading a 15-minute industry report → ✅ Touchpoint created (high attention).
* A user lands on a pricing page and leaves after **10 seconds** → ❌ No touchpoint created.
* A company books a **demo meeting** → ✅ Touchpoint created (auto high-score).

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## Next Steps

* Learn how [Leads](/leads) are enriched with touchpoints.
* See how [Briefs](/briefs) summarize key interactions for easy sales prep.
* Explore [Notifications](/notifications) to stay updated on new or important touchpoints.