> ## Documentation Index
> Fetch the complete documentation index at: https://docs.customeros.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Use Cases

> See how CustomerOS helps sales and marketing teams identify, engage, and measure pipeline that actually matters.

## Use Cases

CustomerOS gives B2B revenue teams clarity on which accounts matter, when to act, and how to prove impact.\
Below are common use cases where teams see immediate value.

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### 1. Identify: See the Right Opportunities

* **Website Visitor Identification** → Reveal anonymous traffic and connect it to real companies.
* **ICP Fit Analysis** → Filter out noise by automatically assessing accounts against your Ideal and Aspirational Customer Profiles.
* **Buying Stage Detection** → Classify leads as Target, Education, Solution, or Evaluation based on live behavior. Flag high-engagement evaluation leads for sales attention.

### 2. Engage: Take the Right Action

* **Lead Routing & Alerts** → Send high-intent accounts to the right rep in real time via Slack or CRM.
* **Sales Briefs** → Arm reps with firmographic, technographic, and contact details for targeted outreach.
* **Content & Campaign Orchestration** → Trigger personalized emails, ads, and follow-ups based on buying stage.
* **Surge & Cool-Down Tracking** → Know when an account suddenly spikes in activity—or goes cold—so you can act fast.

### 3. Measure: Prove What’s Working

* **Content Performance** → See which articles, guides, or case studies actually influence pipeline progression.
* **Ad Campaign Performance** → Track which campaigns generate ICP-fit opportunities (and which waste budget).
* **Pipeline Health** → Monitor velocity, conversion, and drop-off points across your funnel.
* **Attribution & ROI** → Connect marketing activities directly to revenue impact.

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## Next Steps

* Start with the [Quickstart](/quickstart) guide to connect your data.
* Explore [Insights](/insights) to measure impact.
* Learn about [Notifications](/notifications) to keep your team aligned on pipeline shifts.