Connect your Cal.com account to CustomerOS to see the complete buyer journey leading up to every meeting booking. Understand which marketing campaigns, content, and website pages drive your most valuable meetings—all while keeping your existing Cal.com workflow intact.Works with Cal.com cloud and self-hosted instances - Perfect for teams who value data sovereignty and open-source flexibility.
Meeting Attribution: See exactly which marketing channels, campaigns, and content pieces drive Cal.com bookings. Connect ad spend directly to booked meetings and closed deals.Buyer Journey Visibility: Track the complete path from first website visit to booked meeting. Understand how prospects engage with your content before scheduling a call.Campaign Optimization: Identify high-performing campaigns that drive qualified meetings, not just traffic. Double down on what converts browsers into bookers.Lead Quality Insights: See which sources bring buyers who book meetings versus those who just browse. Optimize for quality conversations, not just clicks.Content Performance: Discover which blog posts, case studies, or landing pages prospects read before booking. Create more of what actually drives meetings.
Marketing Attribution: Discover that your LinkedIn thought leadership campaign drove 20 qualified demos last month, while paid search only drove 5. Shift budget to campaigns that drive real conversations.Meeting Type Optimization: Analyze which event durations convert best. See that prospects who book 30-minute discovery calls are 2x more likely to request pricing than those who book 15-minute intro calls.Content Performance: Identify that prospects who engage with your ROI calculator before booking ask more qualified questions about implementation and close 40% faster.Channel Analysis: Understand that LinkedIn campaigns drive more qualified Cal.com bookings than other channels, even with lower traffic volume. Focus budget where it matters.Sales Enablement: Give your sales team full buyer journey context before every Cal.com meeting—see what prospects viewed, downloaded, and engaged with beforehand.Location Optimization: Test which meeting types (Google Meet vs Zoom) result in better show rates and conversion outcomes. Optimize booking options based on data.
Connect Cal.com: One-click OAuth connection to your Cal.com workspace (cloud or self-hosted)
Automatic sync: All event types sync every hour automatically
Track bookings: Every booking is linked to website touchpoints, marketing campaigns, and content engagement
Company matching: System automatically matches attendees to companies based on email domains
View insights: See complete buyer journeys, attribution reports, and meeting analytics in CustomerOS
What Syncs:
Your Cal.com event types (all calendars synced automatically every hour)
Real-time availability when visitors view the booking widget
Meeting bookings with attendee details and location information
Event type metadata (duration, description, location type)
Host information for proper attribution
Full booking lifecycle: Create, cancel, and reschedule bookings directly through CustomerOS with real-time Cal.com sync.Your team keeps using Cal.com. CustomerOS adds the attribution layer behind the scenes without changing your workflow.
