In CustomerOS, leads are companies — not individuals.
A lead is a company that:
Has been matched against your Ideal Customer Profile (ICP)
Shows intent or engagement signals across your channels
Is exposed to you as a sales opportunity within your workspace
Behind the scenes, every lead is linked to a central CustomerOS company object. This means you benefit from our continuously updated global research layer, which is re-scored and re-framed to your specific ICP so that every lead you see is hyper-relevant.