Track your website visitors using our simple tracker
Header
of your website, replacing the URL domain with that of your new reverse proxy
“processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.”See Art. 6(f) GDPR - Lawfulness of processing for reference. When it comes to B2B marketing and analytics, legitimate interest is the most suitable basis, and commonly used. The justification of “legitimate interest” is based on the simple ground that the individual whose visit data is processed could have a legitimate interest in what you’re offering them. Furthermore, CustomerOS’s focus is on providing business identifications rather than data on a personal level. For that reason, CustomerOS uses personal data to a minimal extent.