What it does
The Advertising Analyst agent:- Monitors advertising performance across all platforms (Google, Facebook, LinkedIn, etc.)
- Analyzes campaign metrics, audience performance, and creative effectiveness
- Identifies optimization opportunities for better ROI
- Provides recommendations for budget allocation and bid strategies
- Tracks competitive advertising activities and market trends
Key Features
- Cross-Platform Analysis: Unified view of advertising performance across all channels
- ROI Optimization: Detailed analysis of advertising return on investment
- Audience Insights: Understanding which audiences drive the best results
- Creative Performance: Analysis of which ad creatives perform best
- Competitive Intelligence: Monitoring competitor advertising strategies
Use Cases
- Campaign Optimization: Improve performance of existing advertising campaigns
- Budget Allocation: Optimize ad spend across platforms and campaigns
- Audience Targeting: Refine targeting for better campaign performance
- Creative Testing: Identify which ad creatives drive the best results
- Competitive Analysis: Stay informed about competitor advertising strategies
Getting Started
To enable the Advertising Analyst agent:- Navigate to your CustomerOS workspace
- Go to Agents in the left sidebar
- Find and enable the Advertising Analyst agent
- Connect your advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
- The agent will begin analyzing your advertising performance
Configuration Options
- Ad Platforms: Connect Google Ads, Facebook Ads, LinkedIn Ads, and other platforms
- Performance Metrics: Choose which advertising metrics to prioritize
- Analysis Frequency: Set how often to analyze and report on performance
- Optimization Focus: Define primary goals (conversions, traffic, brand awareness)
- Competitive Monitoring: Set up tracking for competitor advertising activities