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The Advertising Analyst agent provides comprehensive analysis of your advertising campaigns across all platforms, delivering actionable insights to optimize ad spend, improve targeting, and maximize advertising ROI.

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What it does

The Advertising Analyst agent:
  • Monitors advertising performance across all platforms (Google, Facebook, LinkedIn, etc.)
  • Analyzes campaign metrics, audience performance, and creative effectiveness
  • Identifies optimization opportunities for better ROI
  • Provides recommendations for budget allocation and bid strategies
  • Tracks competitive advertising activities and market trends

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Key Features

  • Cross-Platform Analysis: Unified view of advertising performance across all channels
  • ROI Optimization: Detailed analysis of advertising return on investment
  • Audience Insights: Understanding which audiences drive the best results
  • Creative Performance: Analysis of which ad creatives perform best
  • Competitive Intelligence: Monitoring competitor advertising strategies

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Use Cases

  • Campaign Optimization: Improve performance of existing advertising campaigns
  • Budget Allocation: Optimize ad spend across platforms and campaigns
  • Audience Targeting: Refine targeting for better campaign performance
  • Creative Testing: Identify which ad creatives drive the best results
  • Competitive Analysis: Stay informed about competitor advertising strategies

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Getting Started

To enable the Advertising Analyst agent:
  1. Navigate to your CustomerOS workspace
  2. Go to Agents in the left sidebar
  3. Find and enable the Advertising Analyst agent
  4. Connect your advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
  5. The agent will begin analyzing your advertising performance

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Configuration Options

  • Ad Platforms: Connect Google Ads, Facebook Ads, LinkedIn Ads, and other platforms
  • Performance Metrics: Choose which advertising metrics to prioritize
  • Analysis Frequency: Set how often to analyze and report on performance
  • Optimization Focus: Define primary goals (conversions, traffic, brand awareness)
  • Competitive Monitoring: Set up tracking for competitor advertising activities