What it does
The Content Analyst agent:- Analyzes content performance across all marketing channels
- Tracks engagement metrics, shares, and conversion rates
- Identifies top-performing content themes and formats
- Provides recommendations for content optimization and creation
- Monitors content trends and competitive content strategies
Key Features
- Performance Analytics: Comprehensive analysis of content engagement and effectiveness
- Content Attribution: Understanding how content drives conversions and business outcomes
- Format Optimization: Identifying which content formats perform best for your audience
- Topic Analysis: Discovering which topics resonate most with your audience
- Competitive Content Intelligence: Monitoring competitor content strategies and performance
Use Cases
- Content Strategy: Optimize your content strategy based on performance data
- Content Planning: Plan future content based on what works best
- Format Selection: Choose the most effective content formats for your goals
- Topic Research: Identify trending topics and audience interests
- ROI Optimization: Focus resources on high-performing content types
Getting Started
To enable the Content Analyst agent:- Navigate to your CustomerOS workspace
- Go to Agents in the left sidebar
- Find and enable the Content Analyst agent
- Connect your content platforms and analytics tools
- The agent will begin analyzing your content performance
Configuration Options
- Content Sources: Connect blogs, social media, email, and other content platforms
- Performance Metrics: Choose which metrics to prioritize (engagement, conversion, etc.)
- Analysis Period: Set time ranges for content performance analysis
- Competitive Tracking: Monitor competitor content strategies
- Content Categories: Organize content analysis by topic, format, or campaign