The Campaign Analyst agent continuously monitors your marketing campaigns, providing detailed performance analysis, insights, and recommendations to optimize your marketing ROI and campaign effectiveness.

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What it does

The Campaign Analyst agent:
  • Tracks campaign performance across all marketing channels
  • Analyzes conversion rates, engagement metrics, and ROI
  • Identifies top-performing campaigns, audiences, and creative assets
  • Provides actionable insights for campaign optimization
  • Monitors competitor campaign activities and market trends

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Key Features

  • Performance Tracking: Real-time monitoring of campaign metrics across channels
  • ROI Analysis: Detailed analysis of campaign return on investment
  • Attribution Modeling: Understanding the customer journey and touchpoint effectiveness
  • Competitive Intelligence: Monitoring competitor campaign strategies and performance
  • Predictive Analytics: Forecasting campaign performance and outcomes

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Use Cases

  • Performance Optimization: Identify what’s working and what needs improvement
  • Budget Allocation: Optimize spend across campaigns and channels
  • Creative Testing: Analyze which creative assets drive the best results
  • Audience Insights: Understand which audiences respond best to your campaigns
  • Competitive Analysis: Stay informed about competitor marketing activities

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Getting Started

To enable the Campaign Analyst agent:
  1. Navigate to your CustomerOS workspace
  2. Go to Agents in the left sidebar
  3. Find and enable the Campaign Analyst agent
  4. Connect your marketing platforms and analytics tools
  5. The agent will begin analyzing your campaign performance

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Configuration Options

  • Data Sources: Connect marketing platforms (Google Ads, Facebook, LinkedIn, etc.)
  • Metrics Focus: Choose which performance metrics to prioritize
  • Reporting Frequency: Set how often to generate performance reports
  • Alert Thresholds: Define when to receive notifications about performance changes
  • Analysis Depth: Configure the level of detail for campaign analysis