What it does
The Campaign Analyst agent:- Tracks campaign performance across all marketing channels
- Analyzes conversion rates, engagement metrics, and ROI
- Identifies top-performing campaigns, audiences, and creative assets
- Provides actionable insights for campaign optimization
- Monitors competitor campaign activities and market trends
Key Features
- Performance Tracking: Real-time monitoring of campaign metrics across channels
- ROI Analysis: Detailed analysis of campaign return on investment
- Attribution Modeling: Understanding the customer journey and touchpoint effectiveness
- Competitive Intelligence: Monitoring competitor campaign strategies and performance
- Predictive Analytics: Forecasting campaign performance and outcomes
Use Cases
- Performance Optimization: Identify what’s working and what needs improvement
- Budget Allocation: Optimize spend across campaigns and channels
- Creative Testing: Analyze which creative assets drive the best results
- Audience Insights: Understand which audiences respond best to your campaigns
- Competitive Analysis: Stay informed about competitor marketing activities
Getting Started
To enable the Campaign Analyst agent:- Navigate to your CustomerOS workspace
- Go to Agents in the left sidebar
- Find and enable the Campaign Analyst agent
- Connect your marketing platforms and analytics tools
- The agent will begin analyzing your campaign performance
Configuration Options
- Data Sources: Connect marketing platforms (Google Ads, Facebook, LinkedIn, etc.)
- Metrics Focus: Choose which performance metrics to prioritize
- Reporting Frequency: Set how often to generate performance reports
- Alert Thresholds: Define when to receive notifications about performance changes
- Analysis Depth: Configure the level of detail for campaign analysis