Skip to main content The Campaign Analyst agent continuously monitors your marketing campaigns, providing detailed performance analysis, insights, and recommendations to optimize your marketing ROI and campaign effectiveness.
What it does The Campaign Analyst agent:
Tracks campaign performance across all marketing channels
Analyzes conversion rates, engagement metrics, and ROI
Identifies top-performing campaigns, audiences, and creative assets
Provides actionable insights for campaign optimization
Monitors competitor campaign activities and market trends
Key Features
Performance Tracking : Real-time monitoring of campaign metrics across channelsROI Analysis : Detailed analysis of campaign return on investmentAttribution Modeling : Understanding the customer journey and touchpoint effectivenessCompetitive Intelligence : Monitoring competitor campaign strategies and performancePredictive Analytics : Forecasting campaign performance and outcomes
Use Cases
Performance Optimization : Identify what’s working and what needs improvementBudget Allocation : Optimize spend across campaigns and channelsCreative Testing : Analyze which creative assets drive the best resultsAudience Insights : Understand which audiences respond best to your campaignsCompetitive Analysis : Stay informed about competitor marketing activities
Getting Started To enable the Campaign Analyst agent:
Navigate to your CustomerOS workspace
Go to Agents in the left sidebar
Find and enable the Campaign Analyst agent
Connect your marketing platforms and analytics tools
The agent will begin analyzing your campaign performance
Configuration Options
Data Sources : Connect marketing platforms (Google Ads, Facebook, LinkedIn, etc.)Metrics Focus : Choose which performance metrics to prioritizeReporting Frequency : Set how often to generate performance reportsAlert Thresholds : Define when to receive notifications about performance changesAnalysis Depth : Configure the level of detail for campaign analysis 
